

Not only are the criteria opaque and the archive proprietary, we also have no benchmark against which to compare the results.” Tarleton Gillespie: “Can an Algorithm Be Wrong?” algorithm-be-wrong/.

However, we are unable to know for certain. If #occupywallstreet is not trending, that could mean any of the following: (a) it is being deliberately censored (b) it is actually less popular than one might think (c) it is very popular but consistently so, not a spike (d) it is popular and spiking, but not in a way the algorithm is designed to measure (e) it is popular and spiking, but not as much as some pop culture phenomena that has crowded it off the list (f) it is popular and important, but not as popular as the pop culture phenomena that have been strategically gamed onto the list (g) it has not Trended because it has not Trended, thereby not enjoying the amplification Trends itself offers. “‘Trends’ (from Twitter) provides an algorithmic gloss of our aggregate social data practices that can always be read/misread as censorship.
